The Pulse Campaign
A cross-platform digital media strategy designed to boost engagement for a leading social analytics tool.
Year
2025
Client
Veloce Social Marketing
Service
Digital Media
Project Summary
To drive adoption for Veloce’s real-time social analytics tool, we executed "Pulse"—a high-energy digital media campaign targeting SaaS decision-makers. Our approach utilized data-driven motion graphics and psychological "FOMO" triggers to demonstrate the speed of social trends. By deploying high-impact video content across LinkedIn and Instagram, we humanized complex data.
Project Brief
Veloce required a data-driven content campaign to highlight their new real-time trend-tracking feature and increase software subscriptions.
Our Approach
We produced a series of high-energy motion graphics and short-form video content for LinkedIn and Instagram. The "Pulse" campaign focused on "FOMO" (fear of missing out), using real-time data visualizations to show how quickly trends move and how their tool captures them.
Result
The campaign achieved over 1.2 million impressions and resulted in a 22% conversion rate from the landing page, significantly exceeding the industry average for SaaS products.
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